The Best Codec and Export Settings for Videos


Some settings are crucial for the best result when exporting a video on editing software like Adobe Premiere. These export settings might seem a bit confusing, and for that, this article discusses the most efficient Codecs and settings for a high-quality result. They will improve the quality of both sound and video. 

To enhance the export quality, consider these settings as a priority: 1-Compression rate 2-Frame rate, 3-Bit rate 4-Resolution


Codec: This is the encoded format of a video. Although there are different kinds of codecs available, Arvan Cloud suggests using the H.264 codec. 

H.264: This codec is a digital video compression standard balancing high video quality at lower bit rates with efficient file size.

Frame Rate: For a better export result, it is necessary to use a consistent frame rate when compressing a video.

This is a list of the most used frame rates:

  • 23.98
  • 24
  • 25 (Arvan Cloud Suggestion)
  • 29.97
  • 30
  • 50
  • 59.94
  • 60

Bit Rate: It means the size and quality of a video file. Select a bit rate on editing software based on the intended size and quality.  

Resolution: Although there are various video resolutions, the standard resolutions below work well for a high-quality exported video. 

  • Note: Use this file to choose the best resolutions and other related details for the videos. 

Audio: Using stereo audio channel-2 is the best option for high-resolution audio in videos. It is also supported by almost any platform (Mobile, Web, Social media, and OTT).

Audio Codec: When exporting a video, it is important to select an audio codec. Arvan Cloud suggests AAC-LC or Advanced Audio Codec. 

Date Rate: The best date rate for encoding the audio is 320 Kbit/s. 

Sample Rate: Set the sample rate to 48 kHz for the desired sound output. Please note that if the sample rate's default setting is less than or equal to 48 kHz, there is no need to change it. It is also possible not to choose a higher sample rate.